“So… what’s the strategy?”
If you’re the one who has to answer that, you probably don’t have a quiet few weeks to figure it out.
Your team’s already shipping. Your calendar’s full. And everyone seems to have a different idea of what the priority should be.
Somewhere in there, you’re supposed to make the hard choices. And get people to understand them. And get them to buy in. Oh, and get them to, you know, *use* the damn thing.
Planning season is right around the corner, and it’s MUCH easier when you’ve already worked out where to focus, what to say no to, and how your product can win.
That’s why I wrote the missing field guide to actually DOING product strategy.
The Strategy Cycle comes out next week.
It’s been a while since my last newsletter or podcast. This is where I went: I’ve been turning the method I’ve used with dozens of product leaders into this book.
You’ll start by getting your first strategy sketch on paper in an hour. You’ll see what you already know, what’s fuzzy, and where you need to dig.
Then you’ll work through how to:
Decide what deserves your team’s time, and what you’re going to stop doing
Give your team direction they can use to make good calls without pulling you into every decision
Know when to stay the course, when to change it, and how to protect the strategy from drifting
So when someone asks “what’s the strategy?” you have choices you can explain, a reason to believe they’ll work, and a way to put them into action.
Read it on one flight. Put it to work Monday.
Prefer to listen? The audiobook is coming soon. It’s in Audible’s final review now.
Make a real strategy. Make it real. Let’s go!
Andrew
p.s. What’s hardest about product strategy for you right now? Hit reply and tell me.