Why "the rest of the iceberg" ?

Note: the original name of this publication was “The Rest of the Iceberg,” for reasons explained below. I later changed it to the clearer “Product Leadership Daily,” and kept the symbol and idea of the iceberg.

Following on yesterday’s post about attempts to copy/paste cultural practices, I don’t think I’ve yet found a better way to say it than this tweet:

Original tweet

It’s easy to talk about what’s visible above the waterline.

That’s not where the real opportunities lie.