Last week I told you where I’d been.
Now I can finally put the thing in your hands. The Strategy Cycle drops today.
Honestly, I can’t believe I finally get to type that.
It only took 3 years, 4 full rewrites, and 1,000+ hours of research to get here—plus the hard-won experience of dozens of product leaders. All in service of making this thing as useful as possible for you.
All steak, no sizzle: a field guide you can put straight to work.
Paperback, Kindle, and—surprise!—audiobook are all live now. Huzzah!
If you’re the one who has to answer “so… what’s the strategy?”, this is for you.
Because you probably don’t have a quiet month to figure it out. Your team’s already shipping. Your calendar’s full. And somehow you’re supposed to make the hard choices, get people behind them, and get them to, you know, use the damn thing.
You’ll get your first strategy sketch on paper in about an hour. Then the book walks you through turning it into choices you can explain and your team can use.
Read it—or listen to it—on one flight. Put it to work Monday.
And I need to say this: this book only exists because dozens of people came on this journey with me.
Beta readers marked up draft after draft. Product leaders put the method through the mess of real work and showed me where it held up. Others challenged my thinking, called out what was confusing, and pushed me to make it better.
If you were one of those people: thank you. I mean it. And thank you for helping me get this thing out into the world now.
Make a real strategy. Make it real. Let’s go!
Andrew
P.S. Kindle is $2.99 this week only. If someone popped into your head while reading this, send it their way.