The ROI of product discovery: expected value

How to 3X your ROI, en route to 9X or more

The base rates for successful ideas are very low. Industry-wide, among the strongest product cultures, it might be as high as 30% of ideas that deliver the intended value.

If you aren't in one of the best product cultures in the world, I suggest you set a baseline assumption of 10%.

Establishing world-class discovery practices can 3X your expected value (EV) by bringing your percentages up to world class levels (10 → 30%).

This is excerpted from today’s in-depth post, which links product strategy and discovery to show how together, strong practices can 9X your ROI.