Do your user interviews feel like Groundhog Day?

On the "set it and forget it" approach to interviewing

Hopefully your team is interviewing customers at least once a week. And in doing so, it’s important to have an interview guide that separates research questions (what you want to know) from interview questions (what you ask).

Quick check: when did the questions in that interview guide last change?

I’ve seen too many examples in the last month of teams that approached interviewing as “set it and forget it.”

What your team needs to learn is changing over time. The questions being asked should reflect that. If interviews feel like Groundhog Day…flag on the play.