"We aren't moving fast enough"

Why most leaders feel their team moves too slowly

Few leaders feel their product team is moving fast enough.

One subtle but significant contributor to this is a subtle mindset shift that is needed. Many leaders, looking at product discovery and customer research, expect it to provide answers and proof. They expect it to take away the ambiguity.

A strong discovery engine *does not* provide proof.

A strong discovery engine *does* generate evidence and produce better bets.

Proofs are for math, not product.