Discover more from Product Leadership Nudges

Bite-sized, actionable nudges to help tech leaders better handle the hard stuff you can't copy/paste: humans, culture, hard calls, strategy, the inner game.

Directional data vs statistical significance

Andrew Skotzko

Oct 18, 2023

Most of our product tests do not need statistical significance.

We do need directional indicators.

We value data, but we want to be data-informed, not data-driven.

Simple, not always easy.